Programme Benefits
Upon completion of this programme, participants will have a deep appreciation for and understanding of the complexity of sales strategy decisions, and how these decisions impact revenue and profitable growth. The programme will specifically address:
- The complex topic of sales, marketing, and operational alignment
- Boost, confidence in setting and meeting ambitious growth targets
- Consider the implications of digital technologies and AI in sales and growth strategy execution
- De-risk strategic growth initiatives
- Equip participants with frameworks, models, and tools to design, develop and execute strategic growth plans
- Explore the importance of talent management in commercial leadership
- Explore value models and segmentation strategies
- Illustrate how to develop a coaching mind-set to support high performance talent development
- Provide insight into the components required to design an executable and performing growth strategy
- Provide meta-modelling to visualize buyer/seller engagement
- Provide practical skills and theoretical understanding of value-based negotiation strategies
- Provide learning strategies to identify, manage and realise hidden potential performance gains
- Gain access to a peer network of like-minded professionals and a panel of leaders that operate under intense pressure.
Programme Structure
Our modular programme is tailored for busy professionals and is delivered over a series of 6 two-day workshops within a 10–month period. Action based learning workshops are held across the week including Fridays and Saturdays to maximse learning and to minimise interference with work schedules.
Our experience in delivering executive education is brought to bear in the programme content, delivery and structure which is designed in to facilitate busy work/lifestyles. To assist and support participants, in integrating study and the demands of their role into their working lives while enhancing their contribution as a member of their organisations management team.
Assessments and Workload
There are no examinations on this programme. Participants are assessed on a module-by-module basis through a variety of practical assignments. The assessment workload is spread across the duration of the programme to enable you to combine learning with work and life demands. The emphasis throughout the programme is on the practical application of knowledge to benefit the participant, their team and their organisation.
In order to accelerate learning, between modules participants are provided with assigned reading from texts, articles, cases, podcasts and videos, made available through our learning platform and which they are expected to complete. All continuous assessment is completed by participants either individually or in groups and this is set out in the study guide for each module. Some modules require pre-coursework in addition to the post-coursework which is set for each taught module.
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