Leading Digital & AI Business Transformation
No organisation, it seems, is immune to the reality where business models, value propositions, customer experiences, products, services, organisational processes, employee experience, and management practices have been or are being, transformed by digital technologies such as social media, mobile, analytics, cloud, augmented reality, 5G, Internet of Things (IoT), blockchain, and artificial intelligence.
Click here to watch Prof. Joe Peppard's introductory video.
Digital and AI are enabling organisations to do things that are just not possible or commercially viable in a physical-only world. With such opportunities, it is therefore paramount that all organisations have a strategy that clearly maps out how the organisation plans to leverage digital and the operational and strategic outcomes that it is seeking.
However, both formulating and executing this strategy requires re-wiring the organisation for digital, building the necessary organisational capabilities, and changing the organisation so that digital becomes part of its DNA. This is the transformation component of digital transformation. However, research reveals that this is incredibly difficult to achieve and that most organisations are struggling in realising their digital ambitions.
The objectives of this course are:
- To explore how digital technologies, data and business models are radically changing competitive dynamics across industries.
- To provide insights into the content and process of digital and AI transformation and how it really happens.
- To help you assess how your organisation should evolve to extract the most value from digital technologies.
- To equip you to make informed decisions and forge innovation strategies to increase revenue, drive productivity, and enhance customer experience and engagement.
- To provide guidance to help you map out your organisation's digital and AI journey, identify barriers likely to be encountered, and to manage the transformation.
- To present proven practices, lessons, and actionable insights from real-world case studies.
Key Details
Autumn Dates TBC
Next Intake
€2,250 & €2,025 *(*UCD Business Alumni)
Fees
2 Days
Duration
20-24
Class Size
Certificate of Completion
Award
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